Privacy Policy

Last updated: 8 May 2026

1. Who we are

This website is operated by Crumpsall Alloy Wheels Ltd, trading as Manchester Alloys, registered in England & Wales (Companies House #15646780). Registered office: 2 Middleton Road, Crumpsall, Manchester M8 5DS. [INSERT VAT NUMBER OR REMOVE LINE]

We are the data controller for the personal data we hold about you. You can contact us at:

• Email: [email protected]
• Phone: 0161 399 4859
• Post: Manchester Alloys, 2 Middleton Road, Crumpsall, Manchester M8 5DS

2. What information we collect

When you use our website or place an order, we may collect:

• Identity data: name, address, date of birth (where required for verification).
• Contact data: email address, phone number, billing/delivery addresses.
• Vehicle data: make, model, year, variant, modifications you tell us about for fitment verification.
• Transaction data: products purchased, prices, payment method, order history.
• Technical data: IP address, browser type, device type, time-zone setting, pages viewed.
• Marketing preferences: whether you have opted in to receive marketing emails.

We do not store full payment card details. Payments are processed by our payment providers (PayPal, Stripe, or your card issuer) under their own privacy policies.

3. How we use your data and our lawful basis

We process your personal data on the following lawful bases:

• To fulfil a contract: process orders, deliver wheels and tyres, handle returns, provide fitment verification.
• Legitimate interests: improve our website and service, prevent fraud, recover unpaid debts.
• Consent: send marketing emails (where you have opted in) and use analytics cookies (where you have consented).
• Legal obligation: keep transaction records for tax purposes (six years), respond to lawful requests from authorities.

4. Who we share your data with

We share your data only with:

• Payment providers (PayPal, Stripe, or relevant card processors) to process your payment.
• Couriers and delivery partners (DPD, Parcelforce, Royal Mail, or similar) to deliver your order.
• Our fitting and refurbishment specialist partners, where you have requested those services, limited to the data they need to complete the work.
• Hosting and email providers acting as data processors on our behalf.
• Authorities, where we are legally required to.

We never sell your personal data.

5. International transfers

Some of our service providers (e.g. cloud hosting, email) may be based outside the UK. Where personal data is transferred outside the UK, we ensure appropriate safeguards are in place, such as the UK International Data Transfer Agreement or adequacy regulations.

6. How long we keep your data

• Order and transaction records: six years (HMRC requirement).
• Customer accounts: until you ask us to delete them, or three years of inactivity.
• Marketing preferences: until you withdraw consent.
• Technical logs: typically 12 months.

7. Your rights

Under UK GDPR you have the right to:

• access the personal data we hold about you;
• ask us to correct inaccurate data;
• ask us to delete your data (subject to legal retention requirements);
• object to or restrict our processing of your data;
• request a copy of your data in a portable format;
• withdraw consent for marketing at any time.

To exercise any right, email [email protected]. We will respond within one calendar month.

If you are unhappy with how we have handled your data, you can complain to the Information Commissioner’s Office (ICO): ico.org.uk · 0303 123 1113

8. Cookies

Our website uses cookies for essential site function (e.g. cart, login, fitment session) and, with your consent, for analytics. You can change your cookie choices at any time via your browser settings.

9. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top of this page reflects the most recent change. Material changes affecting how we use your data will be notified to you by email where we hold your contact details.